Current:Home > FinanceAdidas begins selling off Yeezy brand sneakers, 7 months after cutting ties with Ye -Secure Growth Solutions
Adidas begins selling off Yeezy brand sneakers, 7 months after cutting ties with Ye
View
Date:2025-04-17 22:51:13
Adidas has begun selling off sneakers that were created in partnership with the artist Ye (formerly Kanye West) before the German sportswear company cut ties with the celebrity.
Adidas says a "significant amount" of money made from its remaining inventory of the "Yeezy" brand sneakers will be donated to organizations that are fighting antisemitism, racism and hate, including the Anti-Defamation League and the Philonise & Keeta Floyd Institute for Social Change, founded by George Floyd's brother.
Adidas ended its partnership with Ye in October, after he made a string of antisemitic remarks.
It's still unclear whether Ye will receive any profits from the shoes, which currently range in price from $70 to $260 a pair and went on sale in the U.S. on Wednesday.
The company says it consulted with "a diverse group" of employees, organizations and consumers before deciding what to do with the leftover product. Adidas said it followed through on committed production orders even after the partnership was terminated in order to protect supply chain partners.
In February, Adidas estimated that the decision to not sell the existing Yeezy merchandise would cut the company's full-year revenue by about $1.28 billion and its operating profit by $533 million. In the first quarter alone, the discontinuation of the Yeezy business cost Adidas nearly $440 million in sales.
In April, investors announced they would sue Adidas over Ye's remarks, blaming the company for knowing about Ye's problematic behavior years before cutting ties with him and ending the collaboration. Adidas denied the allegations.
NPR's Emily Olson contributed reporting.
veryGood! (17719)
Related
- Brianna LaPaglia Reveals The Meaning Behind Her "Chickenfry" Nickname
- French Foreign Minister visits Kyiv and pledges solidarity as Russia launches attacks
- Chiefs’ Patrick Mahomes has helmet shattered during playoff game vs. Miami
- Denmark to proclaim a new king as Queen Margrethe signs historic abdication
- The White House is cracking down on overdraft fees
- Prada reconnects with the seasons for its 2024-25 fall-winter menswear collection
- Houthis vow to keep attacking ships in Red Sea after U.S., U.K. strikes target their weapons in Yemen
- 'Wait Wait' for January 13, 2024: With Not My Job guest Jason Isbell
- North Carolina justices rule for restaurants in COVID
- Supreme Court to hear case on Starbucks' firing of pro-union baristas
Ranking
- The Grammy nominee you need to hear: Esperanza Spalding
- 'Berlin' star Pedro Alonso describes 'Money Heist' spinoff as a 'romantic comedy'
- Iran seizes oil tanker in Gulf of Oman that was recently at center of standoff with U.S.
- Nick Saban will be in Kalen DeBoer's ear at Alabama. And that's OK | Opinion
- North Carolina justices rule for restaurants in COVID
- Starting Five: The top women's college basketball games this weekend feature Iowa vs. Indiana
- Taylor Swift Tackles the Cold During Travis Kelce's AFC Wild Card Game
- Why Dan Levy Turned Down Ken Role in Barbie
Recommendation
Global Warming Set the Stage for Los Angeles Fires
Florida's immigration law brings significant unintended consequences, critics say
Chiefs-Dolphins could approach NFL record for coldest game. Bills-Steelers postponed due to snow
Queen Margrethe II of Denmark Abdicates the Throne, Breaking Nearly 900-Year Tradition
Backstage at New York's Jingle Ball with Jimmy Fallon, 'Queer Eye' and Meghan Trainor
C.J. Stroud becomes youngest QB in NFL history to win playoff game as Texans trounce Browns
Spoilers! Why 'American Fiction' ends with an 'important' scene of Black representation
Taylor Swift and Travis Kelce Hold Hands as They Exit Chiefs Game After Playoffs Win