Current:Home > ContactUnsold Yeezys collect dust as Adidas lags on a plan to repurpose them -Secure Growth Solutions
Unsold Yeezys collect dust as Adidas lags on a plan to repurpose them
View
Date:2025-04-25 04:16:07
More than six months after Adidas cut ties with Ye, formerly known as Kanye West, the sportswear giant has been slow to release a plan on how it will repurpose the piles of unsold Yeezy merchandise — fueling frustrations among investors.
"We are working on different options," Adidas CEO Bjorn Gulden said in an investor's call on Friday. "The decisions are getting closer and closer."
Earlier this week, a group of investors filed a class-action lawsuit against Adidas, accusing the company of knowing about Ye's problematic behavior years before ending the collaboration. Adidas denies the allegations.
Adidas terminated its partnership with Ye back in October after the rapper made antisemitic comments. The company stopped its production of Yeezy products as well as payments to Ye and his companies.
In February, Adidas estimated that the decision to not sell the existing merchandise will cut the company's full-year revenue by 1.2 billion euros (about $1.28 billion) and its operating profit by 500 million euros ($533 million) this year.
The loss may be even steeper if the company does not figure out how to repurpose the already-made Yeezy products.
For months, investors have been waiting for Adidas to decide how it will offset the losses.
In an investor's call in March, Gulden said he received hundreds of business proposals, but it was important to tread carefully given the tarnished reputation that the product is associated with.
"I probably got 500 different business proposals from people who would like to buy the inventory. But again, that will not necessarily be the right thing to do, so a very difficult, sensitive situation," he said.
On Friday, Gulden told investors that "there are three, four scenarios that are now building" and the company has been in talks with "interesting parties many times."
He added that a repurpose plan could be approved in the "mid-term in the future."
veryGood! (767)
Related
- 'No Good Deed': Who's the killer in the Netflix comedy? And will there be a Season 2?
- Under pressure over border, Biden admin grants protection to hundreds of thousands of Venezuelans
- Did your kids buy gear in Fortnite without asking you? The FTC says you could get a refund
- Google sued for negligence after man drove off collapsed bridge while following map directions
- Former Syrian official arrested in California who oversaw prison charged with torture
- Judge orders Hunter Biden to appear in person at arraignment on federal gun charges
- Illinois man pleads guilty to trying to burn down planned abortion clinic
- Maryland apologizes to man wrongly convicted of murder, agrees to $340K payment for years in prison
- This was the average Social Security benefit in 2004, and here's what it is now
- 'DWTS' Mirrorball Trophy is renamed for judge Len Goodman. What else is new on dancing show?
Ranking
- NFL Week 15 picks straight up and against spread: Bills, Lions put No. 1 seed hopes on line
- 'I really wanted to whoop that dude': Shilo Sanders irked by 'dirty' hit on Travis Hunter
- Danica McKellar Reveals Teen Love Triangle With Candace Cameron Bure and Jeremy Miller
- India moves toward reserving 33% of the seats in Parliament and state legislatures for women
- Paige Bueckers vs. Hannah Hidalgo highlights women's basketball games to watch
- Pennsylvania state government will prepare to start using AI in its operations
- Maryland apologizes to man wrongly convicted of murder, agrees to $340K payment for years in prison
- Pennsylvania’s Senate wants an earlier 2024 presidential primary, partly to have a say on nominees
Recommendation
Trump issues order to ban transgender troops from serving openly in the military
India moves toward reserving 33% of the seats in Parliament and state legislatures for women
Pro-Trump attorney Lin Wood to be prosecution witness in Georgia election case
She has Medicare and Medicaid. So why should it take 18 months to get a wheelchair?
The company planning a successor to Concorde makes its first supersonic test
Ozzy Osbourne Shares His Why He's Choosing to Stop Surgeries Amid Health Battle
Bank of America increases minimum wage for fifth consecutive year
Suspect pleads not guilty by reason of insanity in murder of LA sheriff's deputy