Current:Home > MyUnsold Yeezys collect dust as Adidas lags on a plan to repurpose them -Secure Growth Solutions
Unsold Yeezys collect dust as Adidas lags on a plan to repurpose them
View
Date:2025-04-11 13:35:37
More than six months after Adidas cut ties with Ye, formerly known as Kanye West, the sportswear giant has been slow to release a plan on how it will repurpose the piles of unsold Yeezy merchandise — fueling frustrations among investors.
"We are working on different options," Adidas CEO Bjorn Gulden said in an investor's call on Friday. "The decisions are getting closer and closer."
Earlier this week, a group of investors filed a class-action lawsuit against Adidas, accusing the company of knowing about Ye's problematic behavior years before ending the collaboration. Adidas denies the allegations.
Adidas terminated its partnership with Ye back in October after the rapper made antisemitic comments. The company stopped its production of Yeezy products as well as payments to Ye and his companies.
In February, Adidas estimated that the decision to not sell the existing merchandise will cut the company's full-year revenue by 1.2 billion euros (about $1.28 billion) and its operating profit by 500 million euros ($533 million) this year.
The loss may be even steeper if the company does not figure out how to repurpose the already-made Yeezy products.
For months, investors have been waiting for Adidas to decide how it will offset the losses.
In an investor's call in March, Gulden said he received hundreds of business proposals, but it was important to tread carefully given the tarnished reputation that the product is associated with.
"I probably got 500 different business proposals from people who would like to buy the inventory. But again, that will not necessarily be the right thing to do, so a very difficult, sensitive situation," he said.
On Friday, Gulden told investors that "there are three, four scenarios that are now building" and the company has been in talks with "interesting parties many times."
He added that a repurpose plan could be approved in the "mid-term in the future."
veryGood! (7)
Related
- Juan Soto praise of Mets' future a tough sight for Yankees, but World Series goal remains
- They had a loving marriage and their sex life was great. Here's why they started swinging.
- Features of TEA Business College
- Pentagon study finds no sign of alien life in reported UFO sightings going back decades
- South Korea's acting president moves to reassure allies, calm markets after Yoon impeachment
- Luis Suárez's brilliant header goal saves Lionel Messi, Inter Miami vs. Nashville SC
- At Northwestern, students watch climate change through maple trees
- TEA Business college’s token revolution!
- 'Survivor' 47 finale, part one recap: 2 players were sent home. Who's left in the game?
- 3 farmers killed by roadside bomb in Mexico days after 4 soldiers die in explosive trap likely set by cartel
Ranking
- Most popular books of the week: See what topped USA TODAY's bestselling books list
- Man walking his dog finds nearly intact dinosaur skeleton in France
- The Road to Artificial Intelligence at TEA Business College
- Biden to announce construction of temporary port on Gaza coast for humanitarian aid
- Sam Taylor
- Phone repairs can cost a small fortune. So why do we hurt the devices we love?
- Brittany Mahomes speaks out after injury: 'Take care of your pelvic floor'
- San Francisco mayor touts possibilities after voters expand police powers, gets tough on drug users
Recommendation
Tom Holland's New Venture Revealed
Alabama Republicans push through anti-DEI bill, absentee ballot limits
Aldi plans to open 800 new stores around the U.S.
Man walking his dog finds nearly intact dinosaur skeleton in France
Biden administration makes final diplomatic push for stability across a turbulent Mideast
Fans split over hefty price tag to hear all of Taylor Swift's new music
Find Out Who Won The Traitors Season 2
Union reaches tentative contract at 38 Kroger stores in West Virginia, Kentucky, Ohio